Beat Lighting

The goal was to explain the versatility of iGuzzini's light from an innovative and creative approach. Using three vital elements such as light, color and voice effects ("beatboxing") we created a 2 minutes long dynamic choreography that run every 15 minutes during the event. Visitors were immersed in a sensorial experience, where they could “touch and feel” the light, and at the same time learn about the potential of light and its capacity to go beyond our imagination. After 2 minutes of intensive light and sound effects, the show ended with geometric light shapes that slowly appeared on the main wall forming an architecture media composition. Once into place, the light painting changed its intensity in a very subtle manner, creating a relax movement and setting the mood for the next light experience show.