This old building restored as a hotel was approached with a tailor-made design that exteriorizes the quality of interior life and contemporary design through illumination of the façade.
The façade’s dynamic light generates a subtle choreography, allowing the building to blend in with the urban vibe of the city while respecting the environment and local restrictions. An urban hotel seeks to differentiate its exterior image to attract customers and communicate its branding. During the day, its the architecture of the building that gives this distinction, but at night it must continue to transmit its identity through the lighting.